The Pure Pro feels exactly like you’d expect a rubber grip to feel. It has a little tack and a light tread pattern. When you hit shots, you get good feedback mixed with some shock absorption. It’s not too hard, not too soft; it’s that “just right” feel that could make it the new industry standard.
Additionally, PURE Grips are made in the USA and made to tighter standards than other grips. PURE Grips can be installed with tape and solvent, but PURE pushes the concept of installing them with air. While you can install other grips with air, I’ve found that you’ll occasionally have grips that slip off or twist because they are not made perfectly to spec. I’ve never encountered this issue with a PURE grip.